Our approach

RJR is unique in its approach to telemarketing and telesales services. We are not an anonymous call centre that takes a brief from the client and then provides monthly or weekly reports as to the success.

We truly work in partnership with our clients and provide a ‘best of both worlds scenario’.

We provide all the benefits associated with an outsourced model combined with the benefits of an internal team:

Benefits of Outsourcing	Benefits of an Internal Team
No recruitment costs	Internal discussion and collaboration
No HR & Payroll costs	Internal expertise
No Management requirement	Seamless process
No overhead costs related to your offices / equipment	Greater understanding of the offering

Although based in our own offices our aim is to be your own internal sales team to be drawn on as much as you like for our expertise. This has often meant that we are involved and consulted about our clients overall strategy and direction. Additionally, as experts in our field we can advise you on how your strategy can best take advantage of our capabilities.

Over the last 4 years we have developed our own internal processes, procedures and reporting metrics to ensure that you are kept informed and we are clear about your overall strategic goals.

The following steps highlight our approach to client engagement.

The AVDIE Process

our approach fig.1

Reporting is also an area of importance in order for our clients to be clear about the return on investment from partnering with us. To this end we provide:

weekly statistics about calling volumes and the outcomes
monthly statistics with forecasting and ratios
monthly P&L with ROI figures (this requires significant information from the client)

A lot of companies will draw significant conclusions from the ratios this produces and will drive major decisions about their company targets and forecasts however we go one step further to drive greater value to the bottom line. Please read our article on ‘improving your sales performance through effective management.’